I'm working on a little personal branding project and my first step was to create this mood board to set the tone. It's much harder doing this for yourself because you haven't really been given any rules. You are your client, and probably the toughest one yet. I knew that if didn't give myself some key words I would end up with a file full up everything and anything pulled oFf Pinterest, my inspirational storage box. So I gave myself a small list of words (crisp, neutral, essential, sophisticated) and I think I stuck to them pretty well. I'm quite content with myself for getting 'cake' in there, let me tell you. And I knew I had to get the beach in there too - my happy place. So here's step one, let's see what happens next!
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